SEO
Moz DA (Domain Authority) Explained
How Moz calculates Domain Authority, what it actually predicts, and how it compares to newer authority metrics.
Tools, data, and strategies
The resource for scaling.
SEO
Semrush AS (Authority Score) Explained
How Semrush calculates Authority Score, why it factors in traffic and spam signals, and how it compares to DR and DA.
SEO
Ahrefs DR (Domain Rating) Manipulation, Usage and Calculation Explained
How Ahrefs calculates Domain Rating, what it actually measures, and how easily it can be manipulated.
SEO
Semrush vs Ahrefs
Data-driven comparison of Semrush and Ahrefs, showing why neither tool is the best for all websites.
SEO
Best backlink checking tools. Moz, Semrush, Ahrefs, Majestic and others tested. 2024 data.
Six months of testing 14 SEO tools to find which backlink checker discovers the most links, fastest, and most accurately.
SEO
My teamwork rules.
A short set of teamwork rules shared with every new hire, covering async communication, meetings, and accountability.
SEO
Is Moz in decline?
Traffic data from 2017 to 2023 shows Moz losing ground to Semrush and Ahrefs, with analysis of what went wrong.
SEO
Semrush is Stepping on the Enterprise SEO Field
Revenue data from Semrush earnings calls reveals a strategic shift toward enterprise customers paying $10,000+ annually.
SEO
Do not hire a copywriter. Contract ten, test them, and stay with three.
Why hiring one writer leads to creative depletion, and a better approach to managing content production at scale.
SEO
We thought that AI would replace copywriters. But it ruined them instead.
Why ChatGPT adoption is making it harder to find quality copywriters, and what to look for when hiring writers.
SEO
Toxic Leadership in Business: The Signs, Risks and How to Handle Them
How to recognize toxic leadership patterns, their impact on team performance, and practical steps to address them.
SEO
The Simple Explanation Of Digital Marketing Strategy. Channels Framework.
A marketing channels framework refined over 15 years, used to build a $50M+ e-commerce business from scratch.