Links as a Service Review (2026)
Review of Links as a Service's link-building marketplace, covering its 13,000 media outlets, pricing model, and publisher quality.
What is Links as a Service?
Links as a Service (linksasaservice.com) or LaaS is a link-building marketplace with over 13,000 publishers listed on its platform.
LaaS is a Denmark-based marketplace promising fixed low prices for link building.
We reviewed Links as a Service as part of our research to rank the top guest-posting marketplaces. And here’s what we think of this marketplace.
Our Review
To provide a well-rounded review, we created an account to thoroughly evaluate their guest-posting marketplace. We checked the listings, data, and metrics provided, interface ease-of-use, checkout, and overall experience with the platform.
Here’s the TLDR review:
Green flags: clean interface; decent filters; transparent data and pricing
Yellow flags: new marketplace with no history, so service quality is unknown
Red flags: key publisher data and metrics missing
Key Features
# of listings: 13K
Headquarters: Risskov, Denmark
Key people: Magnus Løv Schmidt,
Commission: Link price includes the platform commission
Publisher traffic verification:
- Organic traffic: Yes
- Total traffic: No
- By country: No
- Traffic trends: No
Copywriting: available from the platform
Interface
Links as a Service has a simple marketplace interface. It’s intuitive and easy to navigate.
The dashboard shows key publisher metrics like monthly traffic, Ahrefs DR, country, accepted niches, and link price.
However, a lot of other key metrics are missing. The ones you expect a link-building marketplace to provide in detail.
For instance, the dashboard doesn’t show the traffic distribution by country or the historical trend. Metrics like these matter to evaluate a publisher site for link building.
For a business in Canada, a publisher site with most of its traffic from Asia is not desirable. Similarly, a declining traffic trend is less desirable than steady or increasing traffic. And the link price should reflect that.
Buying backlinks
From the user’s perspective, we are replicating the same customer journey on every guest-posting marketplace. As a user, I want to promote my Content Audit Tool on a truly authoritative website. This includes:
- The publisher’s website must receive at least 1,000 monthly visits from organic traffic. I want a backlink from a Google-recognized site.
- The traffic should be stable or growing, not declining. My investment should increase in value over time, or at least not decrease.
- The traffic source should be the US, as it’s my home market, and 90% of my audience is based here.
- The publisher’s relevance matters for topical authority. A cooking website isn’t the best place to promote an SEO SaaS tool.
- I want a Semrush Authority Score (AS) higher than my website’s, which is 32 as of today. I don’t consider legacy metrics from Moz, Ahrefs, and Majestic, as they became useless after Google’s Useful Content Update in March 2024. DA and DR were too easy to manipulate for years before the March update.
- I prefer the content publisher or platform copywriter to create content following their guidelines, using my input as the foundation.
- Lastly, I want to spend $200 or less on my backlink. Price matters.
So, I set out to filter sites based on these criteria.
LaaS has good filters. I was able to filter for traffic, price, country, and site category.
However, traffic geo-distribution and historical trend, as mentioned earlier is not available.
Another key thing was the domain authority metric used here is Ahrefs DR. We have compared different domain authority metrics and found that Semrush AS is the most reliable one. Ahrefs DR can be easily inflated, which we found to be the case here as well.
One of the sites appearing in my dashboard after applying the criteria is metapress com.
As you can see, LaaS shows a DR of 80 for this site. Ahrefs DR agrees as well.
But when I checked with Semrush, the site has an AS of 35 with a monthly traffic of around 3K.
Similarly, the country mentioned in the filters is the site’s origin country, not the country the site gets its majority traffic from.
Other than these hiccups, Links as a Service has a decent marketplace dashboard with filters and metrics.
Public reviews responsiveness
Links as a Service is a new link-building marketplace. And as such, has no public reviews or presence.
The lack of public presence doesn’t necessarily mean negative or positive. But the service quality and reliability are still a question mark.
Links as a Service (LaaS) alternatives
If you are interested in alternatives to Links as a Service (LaaS), feel free to check our global rating of guest-posting marketplaces.
You can also find LaaS’s inventory and see how their prices compare on fatgrid.com, which pulls data from all major platforms.
Bottomline
The marketplace provides clear and transparent data about the publisher metrics and pricing. The filters are quite good. However, some key metrics like Semrush AS, traffic historical trend, and geo-distribution are missing.
The service quality also remains a question since the marketplace is new and has no verifiable public presence.
Nonetheless, we consider Links as a Service (LaaS) as a decent and legit link-building marketplace.
Note: This article may contain affiliate links. Please read our full disclaimer.
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Max Roslyakov
Founder, Xamsor