Peec AI Review (2026): Cheap to Start, Expensive to Grow

When I searched for "Peec AI review", every written review on Google's first page came from a company that sells its own AI visibility services or AI SEO tool.

So I tested it myself. I signed up for Peec AI as an agency, set up a real brand as my client, and recorded every minute of my interaction: almost 50 minutes of screen time.

I judged it on six questions I ask of every AI visibility tool. Peec AI answered three of them, failed one, and two need more time.

Let's dive right in:

What is Peec AI?

Peec AI is an AI search analytics platform. It tracks how often ChatGPT, Google AI Overviews, Gemini, Perplexity and other AI assistants mention your brand, in what position and with what tone. Then it compares you with your competitors. The company behind it, Peec AI GmbH, started in Berlin in 2025.

AI assistants are now a real place where buyers research what to buy. (See who is winning the AI race.) Tools like Peec AI try to show you what those assistants say about you.

Key facts about Peec AI

• Company: Peec AI GmbH, Berlin. It raised a $21M Series A in November 2025.
• AI models: you pick 3 per plan from ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity and Copilot. Claude, Grok, DeepSeek, Meta AI and Mistral cost extra or need a bigger plan.
• Tracking: daily. Weekly tracking is only on the Scale agency plan and the custom plans.
• Price: from $95 a month for brands and from $245 a month for agencies. Yearly billing saves 15%.
• Trial: 7 days. You need a card to start it.

My 6 questions for any AI visibility tool

I don't care about dashboards for their own sake. I want a tool that answers six questions:

• Am I visible for my queries?
• Who are my competitors in AI answers? Does the tool find the right ones, or too many, or too few?
• How am I doing versus those competitors?
• How do I improve, and is the advice something I can act on?
• Am I progressing over time?
• How are my competitors progressing, and who is winning?

Here's how I tested. I signed up as an agency and added improvado.io, a marketing analytics company I know well, as my first client.

I kept Peec's default setup. Peec wrote 96 prompts across four topics and set them to run every day on ChatGPT, Google AI Overviews and Gemini.

How Peec AI answers each question

1. Am I visible? Yes, but branded prompts inflate the number

Within minutes, Peec showed Improvado at 27.9% visibility, a 59.9% share of voice and an average position of 1.4.

Here's the catch:

During onboarding, Peec wrote many prompts that name the brand, like "How do I get started with an Improvado subscription". Improvado wins those every time. In the performance matrix, these branded prompts score 100% in every topic where they appear.

The prompts that don't name the brand tell a different story. They score between 2.6% and 14.2%.

The prompt list does label each prompt as branded or non-branded. I couldn't find a quick way to take branded prompts out of the totals, though.

Bottom line: the data is there. Don't trust the headline number until you remove the prompts that name your brand.

2. Who are my competitors? Mostly right, but hard to fix

Peec found seven competitors on its own: Adverity, Dataddo, Datorama, Funnel, Supermetrics, TapClicks and Windsor.ai. Most of them are right.

Three things bothered me:

• Onboarding never asks for your competitors. Peec builds topics and prompts first and finds competitors later. I'd rather tell it who I compete with up front, because shared prompts are where the race happens.
• Editing the list is hidden. You see competitors on the dashboard, but you change them in Project settings, under Brands. It took me more than a minute of clicking to find that.
• Peec mislabels one clear competitor. Cometly is Peec's own top brand suggestion, with 56 mentions. Cometly sells marketing attribution software, the same thing Improvado sells. Yet the gap analysis tags cometly.com as "Corporate", not "Competitor".

Pro tip: add your real competitors in Project settings, under Brands, on day one. The sooner you fix the list, the sooner your share of voice means something.

Bottom line: good detection, clumsy editing.

3. How am I doing versus competitors? Yes, and it's the best part

This is where Peec AI shines. You get the top brands by visibility, share of voice, sentiment and position. You can split them by topic, by prompt type and by AI model.

On both ChatGPT and Google AI Overviews, Improvado ranked first, ahead of Funnel and Supermetrics.

Bottom line: clear competitor view, with a useful split by context.

4. How do I improve? Not with Peec's advice

Now:

This is the question that matters most. Tracking alone doesn't change what ChatGPT says about you. And this is where Peec AI falls short.

The Actions page sorts advice into four groups. After the first day, it held 18 fixes for my site and zero for everything else: 0 for my own pages, 0 placements to win, 0 wrong claims to fix.

The 18 fixes are classic technical SEO:

• Serve hidden content in the page's HTML
• Add an Open Graph tag to your blog posts
• Put the year in your titles
• Pass Core Web Vitals

Fair advice for a website. But I haven't seen any evidence that ChatGPT mentions a site more often when it responds in under 300 milliseconds. (If that data exists, I'd love to see it.)

The gap analysis looks more promising. It found 373 domains and 1,000 URLs where AI answers mention your competitors but not you. That's a real list of sites to get onto.

But here's the kicker:

You can't do anything with that list inside Peec. No contacts, no outreach, no placements. You can tag a domain or export a CSV, and that's it.

To get onto those sites you need outreach or paid placements. (I compare placement marketplaces in my FatGrid review.)

Peec's onboarding tour then tells you to "work one gap at a time". I disagree.

Outreach has low reply rates. You should pitch as many sites as you can at once, because you'll win them one by one over the following months.

Bottom line: Peec AI tells you where you stand. It doesn't tell you what to do next.

5 and 6. Am I progressing, and who is winning? Too early to say

One day of data can't show a trend. Peec tracks daily, so a few weeks of data should answer both questions. I'll come back to them then.

Peec AI pricing: cheap to start, hard to read

Peec AI has two price lists, one for brands and one for agencies.

Brands pay by prompts and projects. Starter, Pro and Advanced each include 3 AI models, daily tracking and unlimited users:

• Starter: $95 a month, 50 prompts, 1 project
• Pro: $245 a month, 150 prompts, 2 projects
• Advanced: $495 a month, 350 prompts, 5 projects
• Enterprise: custom

Agencies pay in credits. One credit is one prompt on one AI model for one day:

• Essential: $245 a month, 10,000 credits, 3 projects
• Growth: $495 a month, 25,000 credits, 10 projects
• Scale: $795 a month, 65,000 credits, 25 projects, and the only one of these with weekly tracking
• Comprehensive: custom

I know this space well, and I still found the pricing hard to read. Most buyers will feel overwhelmed.

Projects are the real limit. Two Starter plans give you two projects for $190 a month.

One plan with two projects costs $245. Five projects take the $495 plan.

One more thing: if you pick "agency" when you sign up, the cheapest plan Peec shows you is $245. The $95 Starter plan isn't offered at all.

Note: prices here are from October 2026. Check Peec AI's pricing page before you buy.

Onboarding: 6 minutes before you see a price

Peec's setup is long. You give it your website, then your client's website.

Peec writes a brand profile: category, adjectives, products and buyer personas. Then it builds topics, writes the prompts, and shows you a preview of the results.

Only then do you see the plans, and the 7-day trial needs a card. That took me about 6 minutes.

I didn't see a progress bar. And there's no step for competitors.

It's a smart move from Peec's side, to be fair. By the time you see the price, you've already put in the work, so you're less likely to walk away.

One thing I liked a lot: pitch projects.

As an agency, you can run a small project for a prospect, without using your client credits, and show them their AI visibility before they sign. Peec bets that your plan grows with every client you win. Smart.

What other users say

On OMR Reviews, Peec AI scores 4.8 out of 5 from 18 reviews. Users praise the interface and the support team.

Their complaints match mine:

• Onboarding feels complex at first.
• Pricing isn't transparent.
• Some of the suggested prompts are weak.

Peec AI alternatives

If Peec doesn't fit, these are the trackers I'd look at next:

• Otterly.AI: from $29 a month for 15 prompts. Its 7-day trial needs no card. The cheapest way to start.
• Scrunch: from $250 a month for 125 prompts on 4 AI models, with site audits included.
• AthenaHQ: a free plan with $25 of credits. Paid plans start at $295 a month.
• Profound: built for large brands. Its agency plan starts at $99 a month, plus $399 a month per client workspace.

I'm putting each of them through the same six questions.

My verdict: who should pay for Peec AI

Peec AI is a legit tool. It's beautiful, a bit complicated, and slow to set up.

It answers three of my six questions: am I visible, who are my competitors, and how do I compare. Two of those answers come with caveats.

It fits you if you want clean daily tracking across several AI assistants, and you'll work out how to improve on your own.

It's a weak fit if you want the tool to tell you what to do next. A lot of beautiful dashboards, but not much help on what exactly to do.

Before you trust its numbers, do two things. Remove branded prompts from the headline, and fix the competitor list by hand in Project settings.

Want to see how the others compare? I'm testing the major AI visibility trackers with the same six questions. Tell me which one I should review next.